Share this article
Stellar’s CMO says crypto must ditch hype and “get rich slow” to win mainstream trust
Stellar’s new marketing chief says crypto’s future hinges on long-term value creation, not hype cycles or technical jargon.
Apr 29, 2026, 1:59 p.m.
What they’re saying: Karsh is pushing a sharp break from short-term, hype-driven crypto marketing.
- “You need to try to get rich slow… create value every day,” he said.
- He criticized projects that prioritize token launches over sustainable products.
- Strong brands, he added, come from consistent execution and aligning product with messaging.
What’s next: The next wave of adoption may come from infrastructure, not speculation.
- Karsh expects growth to come from replacing legacy financial systems with blockchain rails.
- He predicts both humans and AI agents will drive transaction growth, with agents eventually dominating volume.
- But near-term success depends on onboarding “100 million humans” first.
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.
More For You
A new actively managed ETF aims to simplify crypto investing by bundling Bitcoin, Ethereum and Solana into one rebalanced portfolio.
What to know:
Top Stories
