Morgan Stanley’s MSBT pulled in over $100 million in its first six days entirely through self-directed channels, before the product was even available through financial advisors.
Despite a formal 2–4% Bitcoin allocation recommendation, advisor adoption remains slow, pointing to a significant education gap that Morgan Stanley is now working to close internally.
Amy Oldenburg didn’t rule out Morgan Stanley eventually holding bitcoin on its balance sheet, but warned that Fed guidance, Basel rules, and global regulations mean the road there is longer than many expect.
“It’s been many years that we’ve been involved in the broader digital asset space the regulatory environment has been more supportive for us doing that”, Oldenburg said.
Oldenburg, who will be speaking at CoinDesk’s Consensus Miami conference this week, also said that U.S. banks may eventually hold bitcoin on their own balance sheets. However, she pointed to several barriers, such as the Federal Reserve, Basel rules and the need for multiple global regulators, before a bank of Morgan Stanley’s scale could start putting bitcoin on its balance sheet.
This isn’t the first time a banking giant has said that banks will eventually push further into the digital asset sector. BNY CEO Robin Vince said in March that large financial institutions will drive the next phase of crypto adoption by serving as a bridge between traditional finance and digital assets. Although the banks first need regulatory clarity before going all-in on the sector.
However, Morgan Stanley isn’t standing still and has already started its push into the digital asset space, Oldenburg said. The banking giant recently launched MSBT, a bitcoin-backed exchange-traded product and the first of its kind from a U.S.-chartered bank. The product drew more than $100 million in its first six days of trading.
What made those inflows particularly striking is that they came entirely from self-directed clients, Morgan Stanley’s own financial advisors hadn’t even begun offering the product yet, Oldenburg said.
“All of that was self-directed, it was not even available in advisory on the wealth platform,” she said. This dynamic shows that there is significant demand for such products from clients.
Oldenburg said that there is a significant gap between what the advisors are offering clients and where demand lies. While Morgan Stanley recommends 2%-4% bitcoin allocation to clients, the slow adoption among advisors is due to an education problem, Oldenburg said. She also noted that 80% of ETP exposure on the wealth platform is self-directed and that the bank has launched internal training programs to bring financial advisors up to speed.
The appetite for regulated bitcoin exposure is well established, BlackRock’s IBIT has amassed over $61 billion in assets, becoming the fastest-growing ETF in history since launching in January 2024.
Additionally, Oldenburg said that Morgan Stanley is pursuing an OCC digital trust charter, which would allow the bank to custody crypto directly and offer spot crypto trading on its wealth platform. The MSBT product itself uses Coinbase and BNY Mellon as dual custodians.
A new report from Bitget and Polymarket reveals that prediction markets are evolving into a $240 billion industry driven by retail users who are trading more frequently on everything from crypto to politics.
What to know:
Prediction markets are shifting from occasional, event-driven bets to continuous platforms built around frequent, smaller trades by retail users.
Polymarket’s monthly trading volume has surged from about $1.2 billion in 2025 to more than $20 billion in early 2026, with active wallets more than tripling in six months.
