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Morgan Stanley brings crypto trading with lower fees than rivals
The bank is rolling out crypto trading on E*Trade with lower fees than Coinbase, Robinhood and Schwab, according to Bloomberg.
May 6, 2026, 12:39 p.m. 1 min read
What to know:
- Morgan Stanley is launching crypto trading on E*Trade, charging 50 basis points in a pilot that undercuts rivals like Coinbase, Robinhood, and Charles Schwab.
- The service, set to roll out to all 8.6 million E*TRADE users later this year, is part of a broader push that includes Bitcoin ETF exposure and planned Ether and Solana products.
- The bank is also exploring deeper crypto integration such as custody services, crypto-to-ETF conversions, and potential tokenized equity trading to challenge existing market leaders.
Morgan Stanley’s Head of Wealth Management, Jed Finn, said the initiative goes beyond offering cheaper crypto trading and is aimed at “disintermediating the disintermediators,” framing it as a broader structural shift in how clients access digital assets.
The investment banking giant plans to roll the service out to all 8.6 million ETrade customers later this year.
The latest offering builds on a series of crypto-related moves in recent months, including the launch of a Bitcoin exchange-traded fund, with planned products tied to ether and solana. Morgan Stanley has also advanced efforts on the infrastructure side, applying for a national trust bank charter that would enable it to directly custody digital assets.
