Crypto poured years into new products. The next challenge is keeping users
Crypto firms have spent years building financial products on blockchains. Getting people to use them — and keep using them — is becoming the next challenge.
Make preferred on
Share this article
Summary
- Crypto firms are shifting their focus from building blockchain-based financial products to getting customers to actually use them and keep coming back.
- Coinbase says adoption depends on making crypto products useful for everyday financial needs, while rewards, trust and ease of use can help turn experimentation into habit.
- WisdomTree is expanding distribution of its tokenized funds while Kevin O’Leary says blockchain networks need to show real adoption and deals, not just tests.
