Its newly launched Amplify Suite bundles three core tools: Earn, which offers yield on digital assets; Borrow, which enables lending against them; and Mint, which supports branded stablecoin issuance. The idea behind that is to let firms integrate tokens into a business, then layer on capabilities over time.

Turning cost into revenue

For years, enterprise crypto adoption focused on “first-touch” capabilities like trading, custody or issuing a stablecoin. Those steps opened the door but rarely generated returns on their own, according to McCain

“Stablecoins [have been] loss leaders for years,” he said.

The opportunity lies in how those assets are used. Payments are a clear example: merchants typically give up 2% to 3% in fees, while stablecoin rails can reduce those costs and even generate yield on balances held onchain.

“You turn what has always been a cost into revenue,” he said.

Some of the more novel use cases sit at the intersection of payments and credit. Payment providers already track merchant revenues and cash flow, which puts them in a position to underwrite loans, McCain argued.

That could allow merchants to access financing based on real-time performance, while earning yield on incoming payments and settling instantly across borders. These models are still early, but the building blocks are starting to come together, he said.

Not every firm needs its own token

To capture these benefits, not every firm needs its own stablecoin.

While companies like PayPal have launched branded tokens to control payments and margins, issuing one requires significant investment in liquidity, compliance and distribution.

“If you just need the economics, you don’t need to build your own,” McCain said.

Many firms can instead integrate existing stablecoins and still benefit from lower costs and added yield.

The shift may lack the hype when big firms like Western Union announce their own token, but it carries tangible impact on how businesses operate.

Stablecoins are starting to reshape margins, unlock credit and change how money moves globally, especially where traditional systems remain costly or slow.

“It might sound boring, but this is the math,” McCain said.

More For You

Every two to three days, a crypto investor or executive is kidnapped or their home invaded by criminals who have some how found out they have digit5al assets. ((Stephanie LeBlanc/Unsplash)

France has seen 41 crypto-related kidnappings this year, roughly one every 2.5 days, prompting authorities to step up security.

What to know:

  • France has emerged as an epicenter of so-called wrench attacks, with at least 41 crypto-related kidnappings and home invasions reported this year, prompting heightened security and new government measures.
  • These attacks, which use physical coercion to force victims to transfer digital assets, are rising globally and increasingly target individuals based…

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