In a significant move to bridge traditional finance with the crypto world, 21Shares, a leading provider of crypto exchange-traded products (ETPs), has introduced the 21Shares Strategy Yield ETP (STRC NA) on Euronext Amsterdam. This new product, which will be available to both institutional and retail investors, offers a unique way to earn yields backed by the Bitcoin (BTC) treasury of Strategy, the world’s largest public holder of Bitcoin.
The STRC NA ETP is structured to provide a variable 11.25% annualized dividend, derived from Strategy’s massive BTC holdings, currently valued at around $47 billion. This innovative financial instrument aims to make it easier for European investors to access the benefits of Bitcoin without the complexities of direct ownership.
How the STRC NA ETP Works
The 21Shares Strategy Yield ETP is linked to Strategy’s Variable Rate Series A Perpetual “Stretch” Preferred Stock, which serves as a cash-flow bridge between traditional finance and Strategy’s Bitcoin treasury. By packaging this preferred stock into an ETP, 21Shares has created a more accessible and familiar investment vehicle for European investors.
According to Duncan Moir, president of 21Shares, the ETP’s structure is designed to offer high income potential while maintaining the simplicity and liquidity of an exchange-traded product. “By combining high income potential with a familiar exchange traded structure, STRC offers both institutional and retail investors an efficient and accessible way to add yield to their portfolios,” Moir said.
Expanding Beyond Crypto-Only ETPs
The launch of the STRC NA ETP marks a significant expansion for 21Shares, which has traditionally focused on crypto-only ETPs. This move reflects the company’s broader mission to provide accessible exposure to digital assets and to cater to the growing demand for structured, regulated crypto investment products.
Since its inception in 2018, 21Shares has established itself as one of the largest crypto ETP providers globally, managing approximately $5.3 billion across 60 ETPs listed on 13 exchanges. The company’s recent expansion into equity-linked ETPs underscores its commitment to innovation and its strategic vision to bridge the gap between traditional and digital finance.
Global Expansion Continues
21Shares is not stopping at the European market. The company has also launched the 21Shares Spot SUI ETF (TSUI) on the Nasdaq in the United States, further solidifying its position as a global leader in crypto investment products. This new ETF, which tracks the performance of the Sui (SUI) blockchain, adds to 21Shares’ growing portfolio of diverse and innovative financial instruments.
As asset managers continue to broaden the menu of regulated products tied to crypto markets, 21Shares is setting a precedent for how traditional financial institutions can integrate digital assets into their offerings. The STRC NA ETP and the TSUI ETF are just the latest examples of this trend, which is likely to accelerate as more investors seek exposure to the burgeoning crypto ecosystem.
Looking Ahead
The introduction of the 21Shares Strategy Yield ETP in Europe represents a pivotal moment for the crypto industry. By providing a familiar and regulated investment vehicle, 21Shares is making it easier for a broader range of investors to participate in the growth of Bitcoin and other digital assets. As the market continues to mature, we can expect to see more innovative products that bridge the gap between traditional finance and the decentralized world of cryptocurrencies.
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