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Grant Cardone says bitcoin-real estate strategy could outperform REITs, adds more BTC to treasury
The real-estate mogul said the hybrid model brings new users into crypto and challenges traditional real estate structures.
May 6, 2026, 10:32 p.m. 2 min read
What to know:
- Grant Cardone said he has added another $100 million in bitcoin to a $235 million real estate deal, creating a hybrid investment structure he believes can outperform traditional real estate investment trusts.
- Cardone’s strategy fuses income-producing property and bitcoin within a single LLC, expanding on a 2025 move that brought Cardone Capital’s total bitcoin exposure to roughly $200 million.
- The approach aims to pair stable real estate cash flows with upside from bitcoin while introducing mostly crypto-newcomer investors to the asset, and Cardone said he intends this model to compete directly with conventional real estate vehicles.
Cardone said traditional real estate investment trusts are structurally limited. “These companies can never, ever hold bitcoin on their balance sheet,” he said. “We believe by combining real estate and bitcoin […] I’ll end up with somewhere between a 22 and a 32% return.”
The property investor said the latest allocation builds on an earlier bitcoin purchase made in 2025, when Cardone Capital added 1,000 BTC to its balance sheet, a position valued at just over $100 million at the time, bringing the firm’s total bitcoin exposure to roughly $200 million.
The real estate mogul said the structure combines two asset types within a single investment vehicle. “I have two assets that we just fused together in an LLC,” Cardone said.
