a16z-backed crypto firm rebrands, shifts focus to solving AI’s global copyright headache
The startup formerly known as Story Protocol raised $140 million to secure internet rights and is now building an audit layer for data consent, licensing, and provenance for tech firms.
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Summary
- Story Protocol is rebranding as DATA Foundation and pivoting from general intellectual property to building blockchain-based infrastructure for verifying AI training data.
- The new DATA Network and its Trace platform aim to provide cryptographic receipts that document the provenance, licensing, consent terms and payment history of datasets without exposing the underlying data.
- DATA Foundation is integrating with Kled AI’s human data marketplace, registering 1.1 billion user-contributed records, and developing fraud-detection tools to ensure that licensed data is verifiably human, original and legally compliant.
