Zabaneh cited a recent PayPal survey which found that 95% of merchants now see AI agent traffic on their sites, but only 20% have machine-readable catalogs. “Merchants need to be ready for this next era,” she said. The shift, she added, mirrors the move from offline to online stores; merchants need to expose their products in agent-readable formats.

On liability, Zabaneh said the question of who’s responsible if an agent makes a bad purchase is “definitely something that we have to think through as an industry.” Widmann said multi-party custody is becoming central to agent design. Google has extended its Cloud KMS platform to cryptocurrency custody, and Widmann argued that an agent should hold only one of two or three key shards rather than the full private key. “It cannot simply unilaterally move funds or take action,” he said.

Asked what keeps them up at night, Widmann said the open question is “how do you onboard agents into all of the existing capital markets and infrastructure plumbing that powers payments and trading today.” Zabaneh said trust keeps her up professionally, though personally she “can’t wait for agentic to help make my life easier.”

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(Yuga Labs)

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