Crypto.com’s high-rolling head of marketing to leave after almost six years
Steven Kalifowitz will be moving on from his role as CMO, effective June 30, and will then continue on as advisor to the CEO.
What to know:
- Steven Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company surged in recognition from an app to a global brand.
- He’ll step down next month.
- During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year deal for naming rights to the Crypto.com Arena (formerly Staples Center).
“Steven has been a significant contributor to the effective mainstreaming of the Crypto.com brand, from introducing Crypto.com on a global stage through our first brand film in 2021, to striking strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers,” the spokesperson said.
Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company surged in recognition from just being an app to a global brand.
During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year deal for naming rights to the Crypto.com Arena (formerly Staples Center), and a $100 million campaign with Matt Damon.
The crypto buying platform also has high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts promotion company based in Las Vegas.
