Franklin Templeton launches crypto division with 250 Digital acquisition
The asset manager is creating a new “Franklin Crypto” unit to expand beyond ETFs and target institutional demand for active digital asset strategies.
What to know:
- Franklin Templeton is launching a dedicated cryptocurrency division, Franklin Crypto, anchored by its planned acquisition of crypto investment firm 250 Digital.
- The new unit will consolidate 250 Digital’s liquid crypto strategies, formerly managed by CoinFund, under leadership from ex-CoinFund executives and Franklin Templeton’s digital assets team to offer more active, institutional-focused crypto investments.
- Part of the acquisition will be paid using BENJI tokens tied to Franklin Templeton’s on-chain U.S. Government Money Fund, signaling an experimental step toward using tokenized assets to settle mergers and acquisitions, with the deal expected to close in the second quarter of 2026.
Wall Street asset management giant Franklin Templeton is launching a dedicated cryptocurrency division as it deepens its push into digital assets, anchored by a planned acquisition of crypto investment firm 250 Digital.
The new unit, called Franklin Crypto, will bring together the 250 Digital team and its liquid crypto strategies — previously managed by CoinFund — under one structure aimed at institutional investors, the firm said Wednesday.
Former CoinFund executive Christopher Perkins will lead the division, with Seth Ginns serving as chief investment officer alongside Franklin Templeton digital assets executive Tony Pecore. The group will report to Sandy Kaul, the firm’s head of innovation.
The move builds on Franklin Templeton’s existing digital asset business, which manages about $1.8 billion, and signals a shift toward offering more active crypto investment strategies alongside its current products.
“This is an exciting addition for Franklin Templeton,” CEO Jenny Johnson said, adding that the deal strengthens the firm’s ability to deliver dedicated crypto expertise to clients globally.
The launch of Franklin Crypto reflects a broader trend among large asset managers that are moving beyond passive exposure, such as exchange-traded funds, toward building in-house capabilities.
