JPMorgan Boosts Blackrock Bitcoin ETF, Strategy, Coinbase Exposure
JPMorgan’s latest securities filing shows expanded holdings of Strategy, Blackrock’s bitcoin ETF, and Coinbase at the end of September.

Key Takeaways
- JPMorgan held $131.3M of Strategy and about $540M of Blackrock’s IBIT as of Sept. 30.
- Its large put and call positions show crypto exposure is increasingly used for hedging and trading.
- Coinbase, Strategy, and IBIT are becoming standard tools inside Wall Street portfolios.
JPMorgan Holds $131M in Strategy Shares
JPMorgan’s reported exposure to the public crypto market grew during the third quarter, with the banking giant increasing its holdings in bitcoin treasury company Strategy while adding to its stockpile of Blackrock’s iShares Bitcoin Trust ETF.
The bank and its affiliated investment entities held 848,932 Strategy (MSTR) shares worth about $131.3 million as of Sept. 30, according to its latest Form 13F. That was up roughly 36% from 624,387 shares three months earlier.
The filing offers another sign that bitcoin exposure is becoming embedded across traditional investment portfolios. Still, the positions do not necessarily represent a single proprietary bet by JPMorgan.
Strategy Exposure Comes With a Large Hedge
JPMorgan also disclosed put options covering 1.1485 million Strategy shares, with an underlying value of about $177.6 million. It separately held call options covering 349,500 shares.
That makes the position more complicated than a straightforward bullish purchase.
Put options can protect against declines, support market-making activity, or reflect strategies managed for clients. A 13F filing does not disclose strike prices, expiration dates, or the investment rationale, so it cannot establish whether JPMorgan expects Strategy’s stock to fall.
The filing is also backward-looking and captures positions only as of Sept. 30.
Blackrock Bitcoin ETF Position Reaches $540 Million
JPMorgan’s largest disclosed spot bitcoin ETF position was in Blackrock’s IBIT.
Its affiliated managers reported 11.41 million IBIT shares valued at approximately $540 million at the end of the reporting period, up 9.6% from about 10.41 million shares at the end of June. The filing also included IBIT call and put options covering 3.70 million and 2.92 million shares, respectively.
That mix points to growing institutional use of bitcoin ETFs not only for long-term exposure, but also for trading, hedging, and structured investment strategies.
Coinbase Adds Another Layer of Crypto Exposure
JPMorgan-affiliated entities also held approximately 1.58 million Coinbase shares, valued at about $300.6 million at quarter-end. They reported put options covering another 1.18 million Coinbase shares, along with several positions in the exchange’s bonds.
The numbers are significant, but they require careful interpretation.
JPMorgan’s filing consolidates holdings across 17 affiliated investment managers, including its asset-management, securities, trust, and international businesses. The positions may therefore belong to mutual funds, managed accounts, market-making desks, or clients rather than JPMorgan’s own corporate treasury.
Even with that caveat, the direction is clear: bitcoin ETFs, Strategy, and Coinbase are increasingly becoming standard instruments inside Wall Street’s broader investment machinery.
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About the author
WRITTEN BYEmmanuel Musa
Emmanuel Musa is a financial journalist and crypto analyst based in Africa.

