Share this article
Ondo Finance hires former Invesco ETF chief to build onchain investment products
John Hoffman will spearhead Ondo’s expansion from tokenizing individual assets to full investment portfolios and strategies.
Jun 11, 2026, 12:57 p.m. 2 min read
What to know:
- Ondo Finance hired former Invesco ETF executive John Hoffman to lead its tokenized portfolio products business.
- The firm plans to expand from tokenized stocks and Treasuries into managed onchain investment portfolios.
- The move comes as tokenized assets surpass $30 billion and draw interest from major financial institutions.
In this article
His focus will be building and distributing tokenized portfolios, including investment baskets developed with asset managers and strategies built around Ondo’s existing products.
The hire points to Ondo’s plans to move beyond tokenized versions of individual assets toward managed investment products on blockchain rails.
“Our next step is building the world’s most trusted platform for intelligently managed, onchain investment portfolios,” Hoffman told CoinDesk in an interview.
“It took 30 years for ETFs to go from niche product to the default vehicle,” he said. “Onchain finance will compress that timeline dramatically. The infrastructure is here and the next generation of portfolio products will be built onchain.”
