The combination of clearer U.S. regulatory footing, improved user experience and the integration of blockchain-based liquidity has accelerated adoption, pushing the sector toward mainstream relevance

The report attributed the growth to improving federal regulatory clarity, which expands access beyond fragmented state-level gaming rules, alongside blockchain-based infrastructure that enables global liquidity and rapid creation of new event contracts.

Sports currently accounts for about 62% of volumes, benefiting from lower effective take rates versus traditional online sportsbooks. But the analysts expect that share to fall to roughly 31% by 2030, as crypto-linked contracts and macro, political and economic events gain traction. Institutional participation is also expected to grow, particularly for hedging event-driven risks.

$10.8 billion in revenue

Bernstein analysts estimate industry revenues could expand from roughly $400 million in 2025 to $2.5 billion in 2026, reaching about $10.8 billion by 2030 at current take rates. Even with significant fee compression, they see potential for a multi-billion-dollar revenue pool.

Distribution is emerging as a key competitive moat. The report pointed to Robinhood (HOOD) and Coinbase (COIN) as early leaders, leveraging their combined tens of millions of users.

Robinhood has already built a $350 million annualized revenue run rate from prediction markets and is moving toward owning exchange infrastructure, while Coinbase entered via Kalshi with nationwide access to more than 1,000 contracts, the report added.

The broker has an outperform rating on both Coinbase and Robinhood.

Read more: Why Cantor Fitzgerald thinks Robinhood and Coinbase are the best ways to play the prediction market boom

AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy.

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