Prediction markets just crushed traditional sportsbooks in a massive $50 billion World Cup breakout
Prediction markets just topped $50 billion in monthly volume, capping off the first month of the 2026 FIFA World Cup.
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Summary
- Prediction market platforms Kalshi, Polymarket and Robinhood’s Rothera combined for a record month as the 2026 World Cup kicked off.
- Kalshi outpaced traditional sportsbooks by attracting a massive surge of female and first-time bettors who have never touched standard sports gambling apps before.
- Major institutional trading firms are actively jumping into the space, building dedicated desks to treat these prediction markets like legitimate financial derivatives.
