The ‘long bitcoin, short the bankers’ era is officially over as TradFi giants embrace digital assets
Financial firms are partnering with specialists to build infrastructure, blurring lines between traditional and decentralized finance into a unified sector.
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Summary
- Two firms managing over $1 trillion approved crypto products, signaling that large institutions are expanding access despite bear market conditions.
- The “long bitcoin, short the bankers” era is over, as banks shift from resisting digital assets to enabling their distribution through custody and trading.
- Financial firms are partnering with specialists to build infrastructure, blurring lines between traditional and decentralized finance into a unified sector.

