AI slop has created a search problem crypto companies can’t ignore
Rechler argues that if these companies don’t adopt better content strategies and overly misuse AI-generated tools, their platforms, exchanges or dapps won’t be discovered via search.
The reason is fairly straightforward: A company might think they’re improving their search visibility, but if the pages it publishes feel like generic fluff pieces, the content stops looking like a serious effort to inform readers and starts looking like a cheap attempt to occupy search results.
This ends up defeating the purpose of creating those pages in the first place, since no goal is being achieved; it’s like you’re just throwing content at your website, with no strategy and thinking that will get you results.
If readers don’t trust you, how will they convert or take any action? And if your pages start slipping down in the rankings, how will your platform, exchange or dapp be discovered?
When AI Slop Turns Into Scaled Content Abuse
Google’s policy on scaled content abuse is pretty clear: The problem is creating and publishing lots of web pages mainly to manipulate search rankings while giving users very little to no value in return, and that standard applies regardless of how it’s created.
That is worth stressing, because many people still talk as though the real issue is the tool, when Google is actually focused on how the content is produced and why it is published in the first place.
So when a site starts pumping out huge volumes of unoriginal, low-value pages just to win more search visibility, it is moving straight into the kind of territory Google says can lead to lower rankings or even removal from search results.
And that is where some crypto companies should probably be more honest with themselves. If AI is being used to support a real editorial process, where a writer or editor checks the facts, adds context, sharpens the argument and makes sure the finished piece actually helps the reader, then that is one thing.
Google’s own guidance says generative AI can be useful for research and structure, and that deserves to be part of the conversation. But when a company starts publishing fully generated articles with little or no editorial review because it wants to rank for more queries at a lower cost, it is getting very close to the kind of scaled output Google is warning about.
